Brașov County: Romania’s Business Sweet Spot With a View

Brașov County: Romania’s Business Sweet Spot With a View

You’ve probably heard of Brașov as a top weekend getaway — mountain air, cobblestone charm, maybe a castle or two. But don’t let the postcards fool you. Behind the medieval skyline and ski resorts is one of Romania’s most dynamic economic engines, quietly (and not so quietly) becoming a magnet for investment, logistics, and smart businesses looking to scale in all the right directions.

Whether you're in the market for a warehouse that isn’t in the middle of nowhere, an office space that doesn’t cost like downtown Bucharest, or production facilities with actual infrastructure around them — Brașov delivers. With style.

The Economy That Doesn’t Sleep on Opportunity

Over the last decade, Brașov has built a reputation as a serious industrial player. From aerospace and automotive to IT, construction materials, and food processing, the county has evolved into a well-balanced, high-output region where both multinationals and SMEs can thrive.

Ghimbav, for example, is a quiet town that just happens to be building planes. Prejmer and Cristian are turning into logistics hotspots. Meanwhile, Brașov City itself is seeing a boom in services, IT, and creative industries, supported by the ever-expanding Transilvania University and a well-educated, tech-savvy workforce.

What makes this region tick? It’s the combination of infrastructure, workforce and that magical ingredient often missing elsewhere: local authorities who are actually on board with business development.

Real Estate with Brains and Breathing Room

The real estate scene in Brașov is moving fast — and for good reason. It’s one of the few places in Romania where you can still find industrial halls with high-spec features and reasonable lease terms, without sacrificing location or access.

Industrial parks in Ghimbav and Prejmer offer ready-built facilities for production and logistics, while land development opportunities near Codlea and Sânpetru are drawing increasing attention from investors betting on regional expansion.

Office-wise, the scene is growing steadily. The Business Park is becoming a go-to for tech companies and service providers, while a wave of boutique coworking and creative office spaces are reshaping the city’s commercial landscape. And yes — some of them even come with views of the mountains.

Transport That Works as Hard as You Do

Geographically, Brașov couldn’t have placed itself better if it tried. Smack in the middle of the country, it’s a natural transit hub — and the infrastructure is catching up fast.

The newly operational Brașov-Ghimbav International Airport is a game-changer, opening up possibilities for cargo, business travel and international partnerships. National roads like DN1 and DN73, along with the A3 motorway (hello, fast shipments), connect Brașov to Bucharest, Cluj, Sibiu, and beyond with impressive efficiency. Rail access is strong and improving, and for logistics operations, this means faster lead times and lower transport costs.

In short: it’s not just easy to get here — it’s easy to get your goods out, your people in and your operations flowing smoothly.

People Power (and They Like Living Here, Too)

A strong business region needs strong people behind it. And Brașov has them in spades.

The local talent pool includes engineers, technicians, IT specialists, and skilled workers in manufacturing, logistics, and construction. Most speak English. Many speak German. And almost all of them appreciate that they can finish work at 5 p.m. and be on a mountain trail or ski slope by 6.

Add to that a good mix of vocational education, a leading university and a city that actually keeps young professionals around, and you've got a workforce that’s both capable and stable — two words every HR manager wants to hear.

It’s Not Just Business — It’s a Lifestyle Investment

Of course, it’s not all spreadsheets and warehouses. Brașov is one of Romania’s most livable cities. It’s clean, safe, culturally rich and surrounded by natural beauty. The old town buzzes with cafés, coworking spots and craft beer. The schools are good, the hospitals work and the quality of life is high enough that even your top executives won’t mind relocating here. In fact, they might fight over it.

This kind of environment matters — especially when you’re trying to attract and retain top talent or impress international partners who want to visit without dreading the trip.

Why Now?

Because Brașov is hitting that perfect moment: growing fast enough to offer opportunity, but not yet overcrowded or overpriced. Industrial demand is rising. Commercial spaces are leasing fast. And infrastructure developments are adding long-term value to virtually every real estate asset in the region.

Whether you're looking to lease warehouse space, develop a production facility, or open your next office in a city your team will actually love, Brașov is as solid an investment as you’ll find on this side of the Carpathians.

So, what's your next move?
If you're ready to grow — smart, strategic, and with a view — Brașov is open for business. Just be quick. The secret’s already out.